diff --git a/drivers/nvdimm/nd_perf.c b/drivers/nvdimm/nd_perf.c
index 14881c4e03e6..2b6dc80d8fb5 100644
--- a/drivers/nvdimm/nd_perf.c
+++ b/drivers/nvdimm/nd_perf.c
@@ -308,8 +308,8 @@ int register_nvdimm_pmu(struct nvdimm_pmu *nd_pmu, struct platform_device *pdev)
 
 	rc = perf_pmu_register(&nd_pmu->pmu, nd_pmu->pmu.name, -1);
 	if (rc) {
-		kfree(nd_pmu->pmu.attr_groups);
 		nvdimm_pmu_free_hotplug_memory(nd_pmu);
+		kfree(nd_pmu->pmu.attr_groups);
 		return rc;
 	}