diff --git a/drivers/net/ethernet/netronome/nfp/nfp_main.c b/drivers/net/ethernet/netronome/nfp/nfp_main.c
index d67969d3e484..dd769eceb33d 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_main.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_main.c
@@ -174,6 +174,21 @@ static int nfp_pcie_sriov_configure(struct pci_dev *pdev, int num_vfs)
 		return nfp_pcie_sriov_enable(pdev, num_vfs);
 }
 
+static const struct firmware *
+nfp_net_fw_request(struct pci_dev *pdev, struct nfp_pf *pf, const char *name)
+{
+	const struct firmware *fw = NULL;
+	int err;
+
+	err = request_firmware_direct(&fw, name, &pdev->dev);
+	nfp_info(pf->cpp, "  %s: %s\n",
+		 name, err ? "not found" : "found, loading...");
+	if (err)
+		return NULL;
+
+	return fw;
+}
+
 /**
  * nfp_net_fw_find() - Find the correct firmware image for netdev mode
  * @pdev:	PCI Device structure
@@ -184,13 +199,32 @@ static int nfp_pcie_sriov_configure(struct pci_dev *pdev, int num_vfs)
 static const struct firmware *
 nfp_net_fw_find(struct pci_dev *pdev, struct nfp_pf *pf)
 {
-	const struct firmware *fw = NULL;
 	struct nfp_eth_table_port *port;
+	const struct firmware *fw;
 	const char *fw_model;
 	char fw_name[256];
-	int spc, err = 0;
-	int i, j;
+	const u8 *serial;
+	u16 interface;
+	int spc, i, j;
 
+	nfp_info(pf->cpp, "Looking for firmware file in order of priority:\n");
+
+	/* First try to find a firmware image specific for this device */
+	interface = nfp_cpp_interface(pf->cpp);
+	nfp_cpp_serial(pf->cpp, &serial);
+	sprintf(fw_name, "netronome/serial-%pMF-%02hhx-%02hhx.nffw",
+		serial, interface >> 8, interface & 0xff);
+	fw = nfp_net_fw_request(pdev, pf, fw_name);
+	if (fw)
+		return fw;
+
+	/* Then try the PCI name */
+	sprintf(fw_name, "netronome/pci-%s.nffw", pci_name(pdev));
+	fw = nfp_net_fw_request(pdev, pf, fw_name);
+	if (fw)
+		return fw;
+
+	/* Finally try the card type and media */
 	if (!pf->eth_tbl) {
 		dev_err(&pdev->dev, "Error: can't identify media config\n");
 		return NULL;
@@ -223,13 +257,7 @@ nfp_net_fw_find(struct pci_dev *pdev, struct nfp_pf *pf)
 	if (spc <= 0)
 		return NULL;
 
-	err = request_firmware(&fw, fw_name, &pdev->dev);
-	if (err)
-		return NULL;
-
-	dev_info(&pdev->dev, "Loading FW image: %s\n", fw_name);
-
-	return fw;
+	return nfp_net_fw_request(pdev, pf, fw_name);
 }
 
 /**
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_net_main.c b/drivers/net/ethernet/netronome/nfp/nfp_net_main.c
index 5797dbf2b507..d5e2361f0e86 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_net_main.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_net_main.c
@@ -704,7 +704,7 @@ int nfp_net_pci_probe(struct nfp_pf *pf)
 	if (!pf->rtbl) {
 		nfp_err(pf->cpp, "No %s, giving up.\n",
 			pf->fw_loaded ? "symbol table" : "firmware found");
-		return -EPROBE_DEFER;
+		return -EINVAL;
 	}
 
 	mutex_lock(&pf->lock);