diff --git a/drivers/net/ethernet/intel/ice/ice_main.c b/drivers/net/ethernet/intel/ice/ice_main.c
index 03513d4871ab..42c318ceff61 100644
--- a/drivers/net/ethernet/intel/ice/ice_main.c
+++ b/drivers/net/ethernet/intel/ice/ice_main.c
@@ -4802,9 +4802,13 @@ err_init_pf:
 static void ice_deinit_dev(struct ice_pf *pf)
 {
 	ice_free_irq_msix_misc(pf);
-	ice_clear_interrupt_scheme(pf);
 	ice_deinit_pf(pf);
 	ice_deinit_hw(&pf->hw);
+
+	/* Service task is already stopped, so call reset directly. */
+	ice_reset(&pf->hw, ICE_RESET_PFR);
+	pci_wait_for_pending_transaction(pf->pdev);
+	ice_clear_interrupt_scheme(pf);
 }
 
 static void ice_init_features(struct ice_pf *pf)
@@ -5094,10 +5098,6 @@ int ice_load(struct ice_pf *pf)
 	struct ice_vsi *vsi;
 	int err;
 
-	err = ice_reset(&pf->hw, ICE_RESET_PFR);
-	if (err)
-		return err;
-
 	err = ice_init_dev(pf);
 	if (err)
 		return err;
@@ -5354,12 +5354,6 @@ static void ice_remove(struct pci_dev *pdev)
 	ice_setup_mc_magic_wake(pf);
 	ice_set_wake(pf);
 
-	/* Issue a PFR as part of the prescribed driver unload flow.  Do not
-	 * do it via ice_schedule_reset() since there is no need to rebuild
-	 * and the service task is already stopped.
-	 */
-	ice_reset(&pf->hw, ICE_RESET_PFR);
-	pci_wait_for_pending_transaction(pdev);
 	pci_disable_device(pdev);
 }