diff --git a/drivers/i2c/busses/i2c-cadence.c b/drivers/i2c/busses/i2c-cadence.c
index c1bbc4caeb5c..50e3ddba52ba 100644
--- a/drivers/i2c/busses/i2c-cadence.c
+++ b/drivers/i2c/busses/i2c-cadence.c
@@ -724,7 +724,7 @@ static void cdns_i2c_master_reset(struct i2c_adapter *adap)
 static int cdns_i2c_process_msg(struct cdns_i2c *id, struct i2c_msg *msg,
 		struct i2c_adapter *adap)
 {
-	unsigned long time_left;
+	unsigned long time_left, msg_timeout;
 	u32 reg;
 
 	id->p_msg = msg;
@@ -749,8 +749,16 @@ static int cdns_i2c_process_msg(struct cdns_i2c *id, struct i2c_msg *msg,
 	else
 		cdns_i2c_msend(id);
 
+	/* Minimal time to execute this message */
+	msg_timeout = msecs_to_jiffies((1000 * msg->len * BITS_PER_BYTE) / id->i2c_clk);
+	/* Plus some wiggle room */
+	msg_timeout += msecs_to_jiffies(500);
+
+	if (msg_timeout < adap->timeout)
+		msg_timeout = adap->timeout;
+
 	/* Wait for the signal of completion */
-	time_left = wait_for_completion_timeout(&id->xfer_done, adap->timeout);
+	time_left = wait_for_completion_timeout(&id->xfer_done, msg_timeout);
 	if (time_left == 0) {
 		cdns_i2c_master_reset(adap);
 		dev_err(id->adap.dev.parent,