diff --git a/net/core/sock_reuseport.c b/net/core/sock_reuseport.c
index 9a1a352fd1eb..77f396b679ce 100644
--- a/net/core/sock_reuseport.c
+++ b/net/core/sock_reuseport.c
@@ -36,9 +36,14 @@ int reuseport_alloc(struct sock *sk)
 	 * soft irq of receive path or setsockopt from process context
 	 */
 	spin_lock_bh(&reuseport_lock);
-	WARN_ONCE(rcu_dereference_protected(sk->sk_reuseport_cb,
-					    lockdep_is_held(&reuseport_lock)),
-		  "multiple allocations for the same socket");
+
+	/* Allocation attempts can occur concurrently via the setsockopt path
+	 * and the bind/hash path.  Nothing to do when we lose the race.
+	 */
+	if (rcu_dereference_protected(sk->sk_reuseport_cb,
+				      lockdep_is_held(&reuseport_lock)))
+		goto out;
+
 	reuse = __reuseport_alloc(INIT_SOCKS);
 	if (!reuse) {
 		spin_unlock_bh(&reuseport_lock);
@@ -49,6 +54,7 @@ int reuseport_alloc(struct sock *sk)
 	reuse->num_socks = 1;
 	rcu_assign_pointer(sk->sk_reuseport_cb, reuse);
 
+out:
 	spin_unlock_bh(&reuseport_lock);
 
 	return 0;
diff --git a/net/ipv4/inet_hashtables.c b/net/ipv4/inet_hashtables.c
index ca97835bfec4..b9bcf3db3af9 100644
--- a/net/ipv4/inet_hashtables.c
+++ b/net/ipv4/inet_hashtables.c
@@ -455,10 +455,7 @@ static int inet_reuseport_add_sock(struct sock *sk,
 			return reuseport_add_sock(sk, sk2);
 	}
 
-	/* Initial allocation may have already happened via setsockopt */
-	if (!rcu_access_pointer(sk->sk_reuseport_cb))
-		return reuseport_alloc(sk);
-	return 0;
+	return reuseport_alloc(sk);
 }
 
 int __inet_hash(struct sock *sk, struct sock *osk,
diff --git a/net/ipv4/udp.c b/net/ipv4/udp.c
index 4363b1e89bdf..bef4a94ce1a0 100644
--- a/net/ipv4/udp.c
+++ b/net/ipv4/udp.c
@@ -222,10 +222,7 @@ static int udp_reuseport_add_sock(struct sock *sk, struct udp_hslot *hslot,
 		}
 	}
 
-	/* Initial allocation may have already happened via setsockopt */
-	if (!rcu_access_pointer(sk->sk_reuseport_cb))
-		return reuseport_alloc(sk);
-	return 0;
+	return reuseport_alloc(sk);
 }
 
 /**