diff --git a/net/xdp/xsk.c b/net/xdp/xsk.c
index 16cc38e51f14..9b55ca27cccf 100644
--- a/net/xdp/xsk.c
+++ b/net/xdp/xsk.c
@@ -553,12 +553,6 @@ static int xsk_generic_xmit(struct sock *sk)
 			goto out;
 		}
 
-		skb = xsk_build_skb(xs, &desc);
-		if (IS_ERR(skb)) {
-			err = PTR_ERR(skb);
-			goto out;
-		}
-
 		/* This is the backpressure mechanism for the Tx path.
 		 * Reserve space in the completion queue and only proceed
 		 * if there is space in it. This avoids having to implement
@@ -567,11 +561,19 @@ static int xsk_generic_xmit(struct sock *sk)
 		spin_lock_irqsave(&xs->pool->cq_lock, flags);
 		if (xskq_prod_reserve(xs->pool->cq)) {
 			spin_unlock_irqrestore(&xs->pool->cq_lock, flags);
-			kfree_skb(skb);
 			goto out;
 		}
 		spin_unlock_irqrestore(&xs->pool->cq_lock, flags);
 
+		skb = xsk_build_skb(xs, &desc);
+		if (IS_ERR(skb)) {
+			err = PTR_ERR(skb);
+			spin_lock_irqsave(&xs->pool->cq_lock, flags);
+			xskq_prod_cancel(xs->pool->cq);
+			spin_unlock_irqrestore(&xs->pool->cq_lock, flags);
+			goto out;
+		}
+
 		err = __dev_direct_xmit(skb, xs->queue_id);
 		if  (err == NETDEV_TX_BUSY) {
 			/* Tell user-space to retry the send */