diff --git a/drivers/net/ethernet/qlogic/qed/qed_main.c b/drivers/net/ethernet/qlogic/qed/qed_main.c
index 4440ae7ec85b..eef30a598b40 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_main.c
+++ b/drivers/net/ethernet/qlogic/qed/qed_main.c
@@ -1146,12 +1146,18 @@ static int qed_set_link(struct qed_dev *cdev, struct qed_link_params *params)
 	if (!cdev)
 		return -ENODEV;
 
-	if (IS_VF(cdev))
-		return 0;
-
 	/* The link should be set only once per PF */
 	hwfn = &cdev->hwfns[0];
 
+	/* When VF wants to set link, force it to read the bulletin instead.
+	 * This mimics the PF behavior, where a noitification [both immediate
+	 * and possible later] would be generated when changing properties.
+	 */
+	if (IS_VF(cdev)) {
+		qed_schedule_iov(hwfn, QED_IOV_WQ_VF_FORCE_LINK_QUERY_FLAG);
+		return 0;
+	}
+
 	ptt = qed_ptt_acquire(hwfn);
 	if (!ptt)
 		return -EBUSY;
diff --git a/drivers/net/ethernet/qlogic/qed/qed_mcp.c b/drivers/net/ethernet/qlogic/qed/qed_mcp.c
index 7624a38cbd39..314022df3469 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_mcp.c
+++ b/drivers/net/ethernet/qlogic/qed/qed_mcp.c
@@ -192,6 +192,7 @@ int qed_mcp_cmd_init(struct qed_hwfn *p_hwfn, struct qed_ptt *p_ptt)
 
 	/* Initialize the MFW spinlock */
 	spin_lock_init(&p_info->lock);
+	spin_lock_init(&p_info->link_lock);
 
 	return 0;
 
@@ -610,6 +611,9 @@ static void qed_mcp_handle_link_change(struct qed_hwfn *p_hwfn,
 	u8 max_bw, min_bw;
 	u32 status = 0;
 
+	/* Prevent SW/attentions from doing this at the same time */
+	spin_lock_bh(&p_hwfn->mcp_info->link_lock);
+
 	p_link = &p_hwfn->mcp_info->link_output;
 	memset(p_link, 0, sizeof(*p_link));
 	if (!b_reset) {
@@ -624,7 +628,7 @@ static void qed_mcp_handle_link_change(struct qed_hwfn *p_hwfn,
 	} else {
 		DP_VERBOSE(p_hwfn, NETIF_MSG_LINK,
 			   "Resetting link indications\n");
-		return;
+		goto out;
 	}
 
 	if (p_hwfn->b_drv_link_init)
@@ -731,6 +735,8 @@ static void qed_mcp_handle_link_change(struct qed_hwfn *p_hwfn,
 	p_link->sfp_tx_fault = !!(status & LINK_STATUS_SFP_TX_FAULT);
 
 	qed_link_update(p_hwfn);
+out:
+	spin_unlock_bh(&p_hwfn->mcp_info->link_lock);
 }
 
 int qed_mcp_set_link(struct qed_hwfn *p_hwfn, struct qed_ptt *p_ptt, bool b_up)
@@ -780,9 +786,13 @@ int qed_mcp_set_link(struct qed_hwfn *p_hwfn, struct qed_ptt *p_ptt, bool b_up)
 		return rc;
 	}
 
-	/* Reset the link status if needed */
-	if (!b_up)
-		qed_mcp_handle_link_change(p_hwfn, p_ptt, true);
+	/* Mimic link-change attention, done for several reasons:
+	 *  - On reset, there's no guarantee MFW would trigger
+	 *    an attention.
+	 *  - On initialization, older MFWs might not indicate link change
+	 *    during LFA, so we'll never get an UP indication.
+	 */
+	qed_mcp_handle_link_change(p_hwfn, p_ptt, !b_up);
 
 	return 0;
 }
diff --git a/drivers/net/ethernet/qlogic/qed/qed_mcp.h b/drivers/net/ethernet/qlogic/qed/qed_mcp.h
index 0792224ac219..368e88de146c 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_mcp.h
+++ b/drivers/net/ethernet/qlogic/qed/qed_mcp.h
@@ -485,7 +485,13 @@ int qed_mcp_bist_nvm_test_get_image_att(struct qed_hwfn *p_hwfn,
 #define MFW_PORT(_p_hwfn)       ((_p_hwfn)->abs_pf_id %	\
 				 ((_p_hwfn)->cdev->num_ports_in_engines * 2))
 struct qed_mcp_info {
+	/* Spinlock used for protecting the access to the MFW mailbox */
 	spinlock_t				lock;
+
+	/* Spinlock used for syncing SW link-changes and link-changes
+	 * originating from attention context.
+	 */
+	spinlock_t				link_lock;
 	bool					block_mb_sending;
 	u32					public_base;
 	u32					drv_mb_addr;
diff --git a/drivers/net/ethernet/qlogic/qed/qed_sriov.h b/drivers/net/ethernet/qlogic/qed/qed_sriov.h
index 0a2e3a36d2cf..fc08cc2da6a7 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_sriov.h
+++ b/drivers/net/ethernet/qlogic/qed/qed_sriov.h
@@ -254,6 +254,7 @@ enum qed_iov_wq_flag {
 	QED_IOV_WQ_STOP_WQ_FLAG,
 	QED_IOV_WQ_FLR_FLAG,
 	QED_IOV_WQ_TRUST_FLAG,
+	QED_IOV_WQ_VF_FORCE_LINK_QUERY_FLAG,
 };
 
 #ifdef CONFIG_QED_SRIOV
diff --git a/drivers/net/ethernet/qlogic/qed/qed_vf.c b/drivers/net/ethernet/qlogic/qed/qed_vf.c
index 9667059b15bd..15d2855ec563 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_vf.c
+++ b/drivers/net/ethernet/qlogic/qed/qed_vf.c
@@ -1285,6 +1285,9 @@ void qed_iov_vf_task(struct work_struct *work)
 
 	/* Handle bulletin board changes */
 	qed_vf_read_bulletin(hwfn, &change);
+	if (test_and_clear_bit(QED_IOV_WQ_VF_FORCE_LINK_QUERY_FLAG,
+			       &hwfn->iov_task_flags))
+		change = 1;
 	if (change)
 		qed_handle_bulletin_change(hwfn);
 
diff --git a/drivers/net/ethernet/qlogic/qede/qede_main.c b/drivers/net/ethernet/qlogic/qede/qede_main.c
index 88453ed1a5bf..3a78c3f25157 100644
--- a/drivers/net/ethernet/qlogic/qede/qede_main.c
+++ b/drivers/net/ethernet/qlogic/qede/qede_main.c
@@ -1872,7 +1872,6 @@ static int qede_load(struct qede_dev *edev, enum qede_load_mode mode,
 		     bool is_locked)
 {
 	struct qed_link_params link_params;
-	struct qed_link_output link_output;
 	int rc;
 
 	DP_INFO(edev, "Starting qede load\n");
@@ -1924,11 +1923,7 @@ static int qede_load(struct qede_dev *edev, enum qede_load_mode mode,
 	link_params.link_up = true;
 	edev->ops->common->set_link(edev->cdev, &link_params);
 
-	/* Query whether link is already-up */
-	memset(&link_output, 0, sizeof(link_output));
-	edev->ops->common->get_link(edev->cdev, &link_output);
 	qede_roce_dev_event_open(edev);
-	qede_link_update(edev, &link_output);
 
 	qede_ptp_start(edev, (mode == QEDE_LOAD_NORMAL));