diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt.c b/drivers/net/ethernet/broadcom/bnxt/bnxt.c
index 24a17ce35703..cd5932c75997 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt.c
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt.c
@@ -2134,7 +2134,9 @@ static int bnxt_async_event_process(struct bnxt *bp,
 		bp->fw_reset_max_dsecs = le16_to_cpu(cmpl->timestamp_hi);
 		if (!bp->fw_reset_max_dsecs)
 			bp->fw_reset_max_dsecs = BNXT_DFLT_FW_RST_MAX_DSECS;
-		if (EVENT_DATA1_RESET_NOTIFY_FATAL(data1)) {
+		if (EVENT_DATA1_RESET_NOTIFY_FW_ACTIVATION(data1)) {
+			set_bit(BNXT_STATE_FW_ACTIVATE_RESET, &bp->state);
+		} else if (EVENT_DATA1_RESET_NOTIFY_FATAL(data1)) {
 			fatal_str = "fatal";
 			set_bit(BNXT_STATE_FW_FATAL_COND, &bp->state);
 		}
@@ -12149,6 +12151,9 @@ static void bnxt_fw_reset_task(struct work_struct *work)
 			}
 		}
 		clear_bit(BNXT_STATE_FW_FATAL_COND, &bp->state);
+		if (test_and_clear_bit(BNXT_STATE_FW_ACTIVATE_RESET, &bp->state) &&
+		    !test_bit(BNXT_STATE_FW_ACTIVATE, &bp->state))
+			bnxt_dl_remote_reload(bp);
 		if (pci_enable_device(bp->pdev)) {
 			netdev_err(bp->dev, "Cannot re-enable PCI device\n");
 			rc = -ENODEV;
@@ -12200,6 +12205,7 @@ static void bnxt_fw_reset_task(struct work_struct *work)
 		bnxt_ptp_reapply_pps(bp);
 		bnxt_dl_health_recovery_done(bp);
 		bnxt_dl_health_status_update(bp, true);
+		clear_bit(BNXT_STATE_FW_ACTIVATE, &bp->state);
 		rtnl_unlock();
 		break;
 	}
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt.h b/drivers/net/ethernet/broadcom/bnxt/bnxt.h
index 4a9bdab90c28..38c23b4106a1 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt.h
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt.h
@@ -489,6 +489,11 @@ struct rx_tpa_end_cmp_ext {
 	  ASYNC_EVENT_CMPL_RESET_NOTIFY_EVENT_DATA1_REASON_CODE_MASK) ==\
 	 ASYNC_EVENT_CMPL_RESET_NOTIFY_EVENT_DATA1_REASON_CODE_FW_EXCEPTION_FATAL)
 
+#define EVENT_DATA1_RESET_NOTIFY_FW_ACTIVATION(data1)			\
+	(((data1) &							\
+	  ASYNC_EVENT_CMPL_RESET_NOTIFY_EVENT_DATA1_REASON_CODE_MASK) ==\
+	ASYNC_EVENT_CMPL_RESET_NOTIFY_EVENT_DATA1_REASON_CODE_FW_ACTIVATION)
+
 #define EVENT_DATA1_RECOVERY_MASTER_FUNC(data1)				\
 	!!((data1) &							\
 	   ASYNC_EVENT_CMPL_ERROR_RECOVERY_EVENT_DATA1_FLAGS_MASTER_FUNC)
@@ -1888,6 +1893,8 @@ struct bnxt {
 #define BNXT_STATE_DRV_REGISTERED	7
 #define BNXT_STATE_PCI_CHANNEL_IO_FROZEN	8
 #define BNXT_STATE_NAPI_DISABLED	9
+#define BNXT_STATE_FW_ACTIVATE		11
+#define BNXT_STATE_FW_ACTIVATE_RESET	14
 
 #define BNXT_NO_FW_ACCESS(bp)					\
 	(test_bit(BNXT_STATE_FW_FATAL_COND, &(bp)->state) ||	\
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
index d875469f72ce..9922c1428129 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
@@ -327,6 +327,30 @@ static int bnxt_dl_reload_down(struct devlink *dl, bool netns_change,
 		bp->ctx = NULL;
 		break;
 	}
+	case DEVLINK_RELOAD_ACTION_FW_ACTIVATE: {
+		if (~bp->fw_cap & BNXT_FW_CAP_HOT_RESET) {
+			NL_SET_ERR_MSG_MOD(extack, "Device not capable, requires reboot");
+			return -EOPNOTSUPP;
+		}
+		rtnl_lock();
+		if (bp->dev->reg_state == NETREG_UNREGISTERED) {
+			rtnl_unlock();
+			return -ENODEV;
+		}
+		if (netif_running(bp->dev))
+			set_bit(BNXT_STATE_FW_ACTIVATE, &bp->state);
+		rc = bnxt_hwrm_firmware_reset(bp->dev,
+					      FW_RESET_REQ_EMBEDDED_PROC_TYPE_CHIP,
+					      FW_RESET_REQ_SELFRST_STATUS_SELFRSTASAP,
+					      FW_RESET_REQ_FLAGS_RESET_GRACEFUL |
+					      FW_RESET_REQ_FLAGS_FW_ACTIVATION);
+		if (rc) {
+			NL_SET_ERR_MSG_MOD(extack, "Failed to activate firmware");
+			clear_bit(BNXT_STATE_FW_ACTIVATE, &bp->state);
+			rtnl_unlock();
+		}
+		break;
+	}
 	default:
 		rc = -EOPNOTSUPP;
 	}
@@ -355,6 +379,35 @@ static int bnxt_dl_reload_up(struct devlink *dl, enum devlink_reload_action acti
 		}
 		break;
 	}
+	case DEVLINK_RELOAD_ACTION_FW_ACTIVATE: {
+		unsigned long start = jiffies;
+		unsigned long timeout = start + BNXT_DFLT_FW_RST_MAX_DSECS * HZ / 10;
+
+		if (bp->fw_cap & BNXT_FW_CAP_ERROR_RECOVERY)
+			timeout = start + bp->fw_health->normal_func_wait_dsecs * HZ / 10;
+		if (!netif_running(bp->dev))
+			NL_SET_ERR_MSG_MOD(extack,
+					   "Device is closed, not waiting for reset notice that will never come");
+		rtnl_unlock();
+		while (test_bit(BNXT_STATE_FW_ACTIVATE, &bp->state)) {
+			if (time_after(jiffies, timeout)) {
+				NL_SET_ERR_MSG_MOD(extack, "Activation incomplete");
+				rc = -ETIMEDOUT;
+				break;
+			}
+			if (test_bit(BNXT_STATE_ABORT_ERR, &bp->state)) {
+				NL_SET_ERR_MSG_MOD(extack, "Activation aborted");
+				rc = -ENODEV;
+				break;
+			}
+			msleep(50);
+		}
+		rtnl_lock();
+		if (!rc)
+			*actions_performed |= BIT(DEVLINK_RELOAD_ACTION_DRIVER_REINIT);
+		clear_bit(BNXT_STATE_FW_ACTIVATE, &bp->state);
+		break;
+	}
 	default:
 		return -EOPNOTSUPP;
 	}
@@ -381,7 +434,8 @@ static const struct devlink_ops bnxt_dl_ops = {
 #endif /* CONFIG_BNXT_SRIOV */
 	.info_get	  = bnxt_dl_info_get,
 	.flash_update	  = bnxt_dl_flash_update,
-	.reload_actions	  = BIT(DEVLINK_RELOAD_ACTION_DRIVER_REINIT),
+	.reload_actions	  = BIT(DEVLINK_RELOAD_ACTION_DRIVER_REINIT) |
+			    BIT(DEVLINK_RELOAD_ACTION_FW_ACTIVATE),
 	.reload_down	  = bnxt_dl_reload_down,
 	.reload_up	  = bnxt_dl_reload_up,
 };
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.h b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.h
index 406dc655a5fc..a189cfe1e441 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.h
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.h
@@ -20,6 +20,13 @@ static inline struct bnxt *bnxt_get_bp_from_dl(struct devlink *dl)
 	return ((struct bnxt_dl *)devlink_priv(dl))->bp;
 }
 
+static inline void bnxt_dl_remote_reload(struct bnxt *bp)
+{
+	devlink_remote_reload_actions_performed(bp->dl, 0,
+						BIT(DEVLINK_RELOAD_ACTION_DRIVER_REINIT) |
+						BIT(DEVLINK_RELOAD_ACTION_FW_ACTIVATE));
+}
+
 #define NVM_OFF_MSIX_VEC_PER_PF_MAX	108
 #define NVM_OFF_MSIX_VEC_PER_PF_MIN	114
 #define NVM_OFF_IGNORE_ARI		164
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.c b/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.c
index fbb56b1f70fd..ac8df5c6906f 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.c
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.c
@@ -2180,8 +2180,8 @@ static int bnxt_flash_nvram(struct net_device *dev, u16 dir_type,
 	return rc;
 }
 
-static int bnxt_hwrm_firmware_reset(struct net_device *dev, u8 proc_type,
-				    u8 self_reset, u8 flags)
+int bnxt_hwrm_firmware_reset(struct net_device *dev, u8 proc_type,
+			     u8 self_reset, u8 flags)
 {
 	struct bnxt *bp = netdev_priv(dev);
 	struct hwrm_fw_reset_input *req;
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.h b/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.h
index 0a57cb6a4a4b..bbf184c63b0a 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.h
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_ethtool.h
@@ -94,6 +94,8 @@ u32 bnxt_fw_to_ethtool_speed(u16);
 u16 bnxt_get_fw_auto_link_speeds(u32);
 int bnxt_hwrm_nvm_get_dev_info(struct bnxt *bp,
 			       struct hwrm_nvm_get_dev_info_output *nvm_dev_info);
+int bnxt_hwrm_firmware_reset(struct net_device *dev, u8 proc_type,
+			     u8 self_reset, u8 flags);
 int bnxt_flash_package_from_fw_obj(struct net_device *dev, const struct firmware *fw,
 				   u32 install_type);
 void bnxt_ethtool_init(struct bnxt *bp);