diff --git a/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c b/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
index 53069c0dffd5..869b4fb991fc 100644
--- a/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
+++ b/drivers/net/ethernet/intel/i40e/i40e_virtchnl_pf.c
@@ -2076,6 +2076,11 @@ int i40e_ndo_set_vf_port_vlan(struct net_device *netdev,
 		goto error_pvid;
 	}
 
+	if (vsi->info.pvid == 0 && i40e_is_vsi_in_vlan(vsi))
+		dev_err(&pf->pdev->dev,
+			"VF %d has already configured VLAN filters and the administrator is requesting a port VLAN override.\nPlease unload and reload the VF driver for this change to take effect.\n",
+			vf_id);
+
 	if (vsi->info.pvid) {
 		/* kill old VLAN */
 		ret = i40e_vsi_kill_vlan(vsi, (le16_to_cpu(vsi->info.pvid) &