diff --git a/drivers/media/Kconfig b/drivers/media/Kconfig
index db918a89e40e..913903c8e942 100644
--- a/drivers/media/Kconfig
+++ b/drivers/media/Kconfig
@@ -21,6 +21,7 @@ if MEDIA_SUPPORT
 config MEDIA_SUPPORT_FILTER
 	bool "Filter media drivers"
 	depends on MEDIA_SUPPORT
+	default y if !EMBEDDED && !EXPERT
 	help
 	   Configuring the media subsystem can be complex, as there are
 	   hundreds of drivers and other config options.