diff --git a/drivers/mtd/devices/phram.c b/drivers/mtd/devices/phram.c
index 8b66e52ca3cc..9734e6903fe6 100644
--- a/drivers/mtd/devices/phram.c
+++ b/drivers/mtd/devices/phram.c
@@ -247,22 +247,25 @@ static int phram_setup(const char *val)
 
 	ret = parse_num64(&start, token[1]);
 	if (ret) {
-		kfree(name);
 		parse_err("illegal start address\n");
+		goto error;
 	}
 
 	ret = parse_num64(&len, token[2]);
 	if (ret) {
-		kfree(name);
 		parse_err("illegal device length\n");
+		goto error;
 	}
 
 	ret = register_device(name, start, len);
-	if (!ret)
-		pr_info("%s device: %#llx at %#llx\n", name, len, start);
-	else
-		kfree(name);
+	if (ret)
+		goto error;
 
+	pr_info("%s device: %#llx at %#llx\n", name, len, start);
+	return 0;
+
+error:
+	kfree(name);
 	return ret;
 }