diff --git a/image.in/Makefile b/image.in/Makefile
index a911c24a..5800b0fb 100644
--- a/image.in/Makefile
+++ b/image.in/Makefile
@@ -36,7 +36,7 @@ IMAGE_OUTFILE  := $(IMAGE_NAME)-$(DATE)-$(ARCH).$(IMAGE_TYPE)
 IMAGE_OUTPATH  := $(IMAGE_OUTDIR)/$(IMAGE_OUTFILE)
 IMAGE_RELPATH  := $(IMAGE_SORTDIR:%=%/)$(IMAGE_OUTFILE)
 IMAGE_RELDIR   := $(IMAGE_OUTDIR:$(GLOBAL_BUILDDIR)/%=%)
-IMAGE_LINK     := $(IMAGE_NAME).$(IMAGE_TYPE)
+IMAGE_LINK     := $(IMAGE_NAME)-latest-$(ARCH).$(IMAGE_TYPE)
 IMAGE_LINKPATH := $(IMAGEDIR)/$(IMAGE_LINK)
 
 ### multi-pack can be useful (think netinst iso/tree)