diff --git a/configure.ac b/configure.ac
index e1d2d205..36f99a6e 100644
--- a/configure.ac
+++ b/configure.ac
@@ -3,7 +3,7 @@ dnl
 dnl SEE RELEASE.md FOR INSTRUCTIONS ON HOW TO DO A RELEASE.
 dnl
 m4_define([year_version], [2020])
-m4_define([release_version], [9])
+m4_define([release_version], [10])
 m4_define([package_version], [year_version.release_version])
 AC_INIT([rpm-ostree], [package_version], [atomic-devel@projectatomic.io])
 AC_CONFIG_HEADER([config.h])
diff --git a/packaging/rpm-ostree.spec.in b/packaging/rpm-ostree.spec.in
index 780eb995..14feaaf7 100644
--- a/packaging/rpm-ostree.spec.in
+++ b/packaging/rpm-ostree.spec.in
@@ -3,7 +3,7 @@
 
 Summary: Hybrid image/package system
 Name: rpm-ostree
-Version: 2020.9
+Version: 2020.10
 Release: 1%{?dist}
 #VCS: https://github.com/cgwalters/rpm-ostree
 # This tarball is generated via "cd packaging && make -f Makefile.dist-packaging dist-snapshot"