diff --git a/awx/sso/conf.py b/awx/sso/conf.py
index c75ec4e250..156229c430 100644
--- a/awx/sso/conf.py
+++ b/awx/sso/conf.py
@@ -31,7 +31,7 @@ SOCIAL_AUTH_ORGANIZATION_MAP_HELP_TEXT = _('''\
 Mapping to organization admins/users from social auth accounts. This setting
 controls which users are placed into which Tower organizations based on their
 username and email address. Configuration details are available in the Ansible
-Tower documentation.'\
+Tower documentation.\
 ''')
 
 # FIXME: /regex/gim (flags)