diff --git a/WHATS_NEW_DM b/WHATS_NEW_DM
index 1bafc2b57..efe51b475 100644
--- a/WHATS_NEW_DM
+++ b/WHATS_NEW_DM
@@ -1,5 +1,6 @@
 Version 1.02.62 - 
 ===================================
+  Initialize pool object for each row in _output_as_rows().
 
 Version 1.02.61 - 10th January 2011
 ===================================
diff --git a/libdm/libdm-report.c b/libdm/libdm-report.c
index 9b8e3c18a..4f47c46ea 100644
--- a/libdm/libdm-report.c
+++ b/libdm/libdm-report.c
@@ -1006,11 +1006,6 @@ static int _output_as_rows(struct dm_report *rh)
 	struct dm_report_field *field;
 	struct row *row;
 
-	if (!dm_pool_begin_object(rh->mem, 512)) {
-		log_error("dm_report: Unable to allocate output line");
-		return 0;
-	}
-
 	dm_list_iterate_items(fp, &rh->field_props) {
 		if (fp->flags & FLD_HIDDEN) {
 			dm_list_iterate_items(row, &rh->rows) {
@@ -1020,6 +1015,11 @@ static int _output_as_rows(struct dm_report *rh)
 			continue;
 		}
 
+		if (!dm_pool_begin_object(rh->mem, 512)) {
+			log_error("dm_report: Unable to allocate output line");
+			return 0;
+		}
+
 		if ((rh->flags & DM_REPORT_OUTPUT_HEADINGS)) {
 			if (!dm_pool_grow_object(rh->mem, rh->fields[fp->field_num].heading, 0)) {
 				log_error("dm_report: Failed to extend row for field name");