diff --git a/WHATS_NEW b/WHATS_NEW
index 9155ddf91..d512ab5aa 100644
--- a/WHATS_NEW
+++ b/WHATS_NEW
@@ -1,5 +1,6 @@
 Version 2.02.105 -
 =====================================
+  Support per-object compilation cflags via CFLAGS_object.o.
   Automatically detect support for compiler/linker options to use RELRO and PIE.
   Add --splitsnapshot to lvconvert to separate out cow LV.
   Reinstate origin reload to complete lvconvert -s with active LVs. (2.02.98)
diff --git a/make.tmpl.in b/make.tmpl.in
index 35a47be2f..944be9b68 100644
--- a/make.tmpl.in
+++ b/make.tmpl.in
@@ -345,7 +345,7 @@ endif
 $(TARGETS): $(OBJECTS)
 
 %.o: %.c
-	$(CC) -c $(INCLUDES) $(DEFS) $(WFLAGS) $(CFLAGS) $< -o $@
+	$(CC) -c $(INCLUDES) $(DEFS) $(WFLAGS) $(CFLAGS) $(CFLAGS_$@) $< -o $@
 
 %.pot: %.c Makefile
 	$(CC) -E $(INCLUDES) -include $(top_srcdir)/include/pogen.h \