diff --git a/udev/69-dm-lvm-metad.rules.in b/udev/69-dm-lvm-metad.rules.in
index 2ff8ddc31..d51006496 100644
--- a/udev/69-dm-lvm-metad.rules.in
+++ b/udev/69-dm-lvm-metad.rules.in
@@ -110,7 +110,6 @@ LABEL="systemd_background"
 #  other |    X     |      X      |       X        |                   |   X
 ACTION!="remove", ENV{LVM_PV_GONE}=="1", RUN+="(BINDIR)/systemd-run (LVM_EXEC)/lvm pvscan --cache $major:$minor", GOTO="lvm_end"
 ENV{SYSTEMD_ALIAS}="/dev/block/$major:$minor"
-ENV{ID_MODEL}="LVM PV $env{ID_FS_UUID_ENC} on /dev/$name"
 ENV{SYSTEMD_WANTS}+="lvm2-pvscan@$major:$minor.service"
 GOTO="lvm_end"