diff --git a/rules/rules.d/60-persistent-storage.rules b/rules/rules.d/60-persistent-storage.rules
index 6a9abdd369..12fabeff0e 100644
--- a/rules/rules.d/60-persistent-storage.rules
+++ b/rules/rules.d/60-persistent-storage.rules
@@ -22,14 +22,18 @@ ENV{DEVTYPE}=="partition", IMPORT{parent}="ID_*"
 KERNEL=="vd*[!0-9]", ATTRS{serial}=="?*", ENV{ID_SERIAL}="$attr{serial}", SYMLINK+="disk/by-id/virtio-$env{ID_SERIAL}"
 KERNEL=="vd*[0-9]", ATTRS{serial}=="?*", ENV{ID_SERIAL}="$attr{serial}", SYMLINK+="disk/by-id/virtio-$env{ID_SERIAL}-part%n"
 
-# USB devices use their own serial number
-KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="usb", IMPORT{program}="usb_id --export %p"
 # ATA devices with their own "ata" kernel subsystem
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="ata", IMPORT{program}="ata_id --export $tempnode"
 # ATA devices using the "scsi" subsystem
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="scsi", ATTRS{vendor}=="ATA", IMPORT{program}="ata_id --export $tempnode"
 # ATA/ATAPI devices (SPC-3 or later) using the "scsi" subsystem
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="scsi", ATTRS{type}=="5", ATTRS{scsi_level}=="[6-9]*", IMPORT{program}="ata_id --export $tempnode"
+
+# Run ata_id on non-removable USB Mass Storage (SATA/PATA disks in enclosures)
+KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", ATTR{removable}=="0", SUBSYSTEMS=="usb", IMPORT{program}="ata_id --export $tempnode"
+# Otherwise fall back to using usb_id for USB devices
+KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="usb", IMPORT{program}="usb_id --export %p"
+
 # scsi devices
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", IMPORT{program}="scsi_id --export --whitelisted -d $tempnode", ENV{ID_BUS}="scsi"
 KERNEL=="cciss*", ENV{DEVTYPE}=="disk", ENV{ID_SERIAL}!="?*", IMPORT{program}="scsi_id --export --whitelisted -d $tempnode", ENV{ID_BUS}="cciss"