diff --git a/src/basic/build.c b/src/basic/build.c
index aaf7d2ceeb8..c587adad7b0 100644
--- a/src/basic/build.c
+++ b/src/basic/build.c
@@ -276,7 +276,8 @@ int version(void) {
         if (colors_enabled())
                 b = systemd_features_with_color();
 
-        printf("systemd " STRINGIFY(PROJECT_VERSION) " (" GIT_VERSION ")\n%s\n",
+        printf("%ssystemd " STRINGIFY(PROJECT_VERSION) "%s (" GIT_VERSION ")\n%s\n",
+               ansi_highlight(), ansi_normal(),
                b ?: systemd_features);
         return 0;
 }