diff --git a/man/systemd.unit.xml b/man/systemd.unit.xml
index c6325d373a5..17141576d05 100644
--- a/man/systemd.unit.xml
+++ b/man/systemd.unit.xml
@@ -359,7 +359,15 @@
describing the unit. This is intended
for use in UIs to show descriptive
information along with the unit
- name.
+ name. The description should contain a name
+ that means something to the end user.
+ Apache2 Web Server is a good
+ example. Bad examples are
+ high-performance light-weight HTTP
+ server (too generic) or
+ Apache2 (too specific and
+ meaningless for people who do not know
+ Apache).