diff --git a/rules/60-persistent-storage.rules b/rules/60-persistent-storage.rules
index 5ab03fc278b..0b14bb4a112 100644
--- a/rules/60-persistent-storage.rules
+++ b/rules/60-persistent-storage.rules
@@ -6,7 +6,7 @@
 ACTION=="remove", GOTO="persistent_storage_end"
 
 SUBSYSTEM!="block", GOTO="persistent_storage_end"
-KERNEL!="loop*|mmcblk*[0-9]|msblk*[0-9]|mspblk*[0-9]|nvme*|sd*|sr*|vd*|xvd*|bcache*|cciss*|dasd*", GOTO="persistent_storage_end"
+KERNEL!="loop*|mmcblk*[0-9]|msblk*[0-9]|mspblk*[0-9]|nvme*|sd*|sr*|vd*|xvd*|bcache*|cciss*|dasd*|ubd*", GOTO="persistent_storage_end"
 
 # ignore partitions that span the entire disk
 TEST=="whole_disk", GOTO="persistent_storage_end"