diff --git a/docs/content/contributing/advocating.md b/docs/content/contributing/advocating.md
index 655b09272..785c97156 100644
--- a/docs/content/contributing/advocating.md
+++ b/docs/content/contributing/advocating.md
@@ -8,8 +8,24 @@ description: "There are many ways to contribute to Traefik Proxy. If you're talk
 Spread the Love & Tell Us about It
 {: .subtitle }
 
-There are many ways to contribute to the project, and there is one that always spark joy: when we see/read about users talking about how Traefik helps them solve their problems.
+Traefik Proxy was started by the community for the community.
+You can contribute to the Traefik community in three main ways: 
 
-If you're talking about Traefik, [let us know](https://traefik.io/submit-my-contribution/) and we'll promote your enthusiasm!
+**Spread the word!** Guides, videos, blog posts, how-to articles, and showing off your network design all help spread the word about Traefik Proxy
+and teach others in the community how to best implement it.
+It always sparks joy when users share how Traefik Proxy helps them solve their problems.
+If you are talking about Traefik Proxy, [let us know](https://traefik.io/submit-my-contribution/) and we will promote your work and reward your enthusiasm!
+If you are giving a talk that includes or is about Traefik Proxy, [let us know](https://traefik.io/submit-my-contribution/) and we will send you swag and stickers for your time at the conference.
+If you have written about Traefik or shared useful information you would like to promote, feel free to add links to the [dedicated wiki page on GitHub](https://github.com/traefik/traefik/wiki/Awesome-Traefik).
 
-Also, if you've written about Traefik or shared useful information you'd like to promote, feel free to add links in the [dedicated wiki page on Github](https://github.com/traefik/traefik/wiki/Awesome-Traefik).
+**Help community members!** Everyone needs a place to share their cool innovations or get help with that pesky bug that only a different pair of eyes seems to be able to see.
+Join our [Community Forum](https://community.traefik.io/) where you can ask questions, help out other users, and share your neat configuration examples or snippets.
+Top contributors will be asked to join the Ambassador program and get unique swag to celebrate!
+
+**Build cool solutions!** Traefik Proxy would be so much better if only it had…
+We love all the wonderful ideas that our users come up with, but we can only build so much.
+Luckily, as an open source community, our users can help by [building awesome features](https://github.com/orgs/traefik/projects/9/views/7), enhancements, or bug fixes.
+We are a big community, so we do need to prioritize a bit.
+That is why we use the tag `contributor/wanted` to let you know which pull requests will make it to the front of the queue for design support and review.
+Feel free to grab one of these and run with it.
+Top contributors get unique swag to celebrate.