diff --git a/pkg/logs/fields.go b/pkg/logs/fields.go
index 27e05198f..962c1f449 100644
--- a/pkg/logs/fields.go
+++ b/pkg/logs/fields.go
@@ -11,7 +11,6 @@ const (
 	ServiceName          = "serviceName"
 	MetricsProviderName  = "metricsProviderName"
 	TracingProviderName  = "tracingProviderName"
-	ServerName           = "serverName"
 	ServerIndex          = "serverIndex"
 	TLSStoreName         = "tlsStoreName"
 	ServersTransportName = "serversTransport"
diff --git a/pkg/server/service/loadbalancer/wrr/wrr.go b/pkg/server/service/loadbalancer/wrr/wrr.go
index 72ce19ff1..41e260d43 100644
--- a/pkg/server/service/loadbalancer/wrr/wrr.go
+++ b/pkg/server/service/loadbalancer/wrr/wrr.go
@@ -3,6 +3,8 @@ package wrr
 import (
 	"container/heap"
 	"context"
+	"crypto/sha256"
+	"encoding/hex"
 	"errors"
 	"hash/fnv"
 	"net/http"
@@ -15,9 +17,10 @@ import (
 
 type namedHandler struct {
 	http.Handler
-	name     string
-	weight   float64
-	deadline float64
+	name       string
+	hashedName string
+	weight     float64
+	deadline   float64
 }
 
 type stickyCookie struct {
@@ -53,9 +56,10 @@ type Balancer struct {
 
 	handlersMu sync.RWMutex
 	// References all the handlers by name and also by the hashed value of the name.
-	handlerMap  map[string]*namedHandler
-	handlers    []*namedHandler
-	curDeadline float64
+	stickyMap              map[string]*namedHandler
+	compatibilityStickyMap map[string]*namedHandler
+	handlers               []*namedHandler
+	curDeadline            float64
 	// status is a record of which child services of the Balancer are healthy, keyed
 	// by name of child service. A service is initially added to the map when it is
 	// created via Add, and it is later removed or added to the map as needed,
@@ -73,7 +77,6 @@ func New(sticky *dynamic.Sticky, wantHealthCheck bool) *Balancer {
 	balancer := &Balancer{
 		status:           make(map[string]struct{}),
 		fenced:           make(map[string]struct{}),
-		handlerMap:       make(map[string]*namedHandler),
 		wantsHealthCheck: wantHealthCheck,
 	}
 	if sticky != nil && sticky.Cookie != nil {
@@ -88,6 +91,9 @@ func New(sticky *dynamic.Sticky, wantHealthCheck bool) *Balancer {
 		if sticky.Cookie.Path != nil {
 			balancer.stickyCookie.path = *sticky.Cookie.Path
 		}
+
+		balancer.stickyMap = make(map[string]*namedHandler)
+		balancer.compatibilityStickyMap = make(map[string]*namedHandler)
 	}
 
 	return balancer
@@ -218,7 +224,7 @@ func (b *Balancer) ServeHTTP(w http.ResponseWriter, req *http.Request) {
 
 		if err == nil && cookie != nil {
 			b.handlersMu.RLock()
-			handler, ok := b.handlerMap[cookie.Value]
+			handler, ok := b.stickyMap[cookie.Value]
 			b.handlersMu.RUnlock()
 
 			if ok && handler != nil {
@@ -230,6 +236,22 @@ func (b *Balancer) ServeHTTP(w http.ResponseWriter, req *http.Request) {
 					return
 				}
 			}
+
+			b.handlersMu.RLock()
+			handler, ok = b.compatibilityStickyMap[cookie.Value]
+			b.handlersMu.RUnlock()
+
+			if ok && handler != nil {
+				b.handlersMu.RLock()
+				_, isHealthy := b.status[handler.name]
+				b.handlersMu.RUnlock()
+				if isHealthy {
+					b.writeStickyCookie(w, handler)
+
+					handler.ServeHTTP(w, req)
+					return
+				}
+			}
 		}
 	}
 
@@ -244,21 +266,25 @@ func (b *Balancer) ServeHTTP(w http.ResponseWriter, req *http.Request) {
 	}
 
 	if b.stickyCookie != nil {
-		cookie := &http.Cookie{
-			Name:     b.stickyCookie.name,
-			Value:    hash(server.name),
-			Path:     b.stickyCookie.path,
-			HttpOnly: b.stickyCookie.httpOnly,
-			Secure:   b.stickyCookie.secure,
-			SameSite: convertSameSite(b.stickyCookie.sameSite),
-			MaxAge:   b.stickyCookie.maxAge,
-		}
-		http.SetCookie(w, cookie)
+		b.writeStickyCookie(w, server)
 	}
 
 	server.ServeHTTP(w, req)
 }
 
+func (b *Balancer) writeStickyCookie(w http.ResponseWriter, handler *namedHandler) {
+	cookie := &http.Cookie{
+		Name:     b.stickyCookie.name,
+		Value:    handler.hashedName,
+		Path:     b.stickyCookie.path,
+		HttpOnly: b.stickyCookie.httpOnly,
+		Secure:   b.stickyCookie.secure,
+		SameSite: convertSameSite(b.stickyCookie.sameSite),
+		MaxAge:   b.stickyCookie.maxAge,
+	}
+	http.SetCookie(w, cookie)
+}
+
 // Add adds a handler.
 // A handler with a non-positive weight is ignored.
 func (b *Balancer) Add(name string, handler http.Handler, weight *int, fenced bool) {
@@ -280,15 +306,41 @@ func (b *Balancer) Add(name string, handler http.Handler, weight *int, fenced bo
 	if fenced {
 		b.fenced[name] = struct{}{}
 	}
-	b.handlerMap[name] = h
-	b.handlerMap[hash(name)] = h
+
+	if b.stickyCookie != nil {
+		sha256HashedName := sha256Hash(name)
+		h.hashedName = sha256HashedName
+
+		b.stickyMap[sha256HashedName] = h
+		b.compatibilityStickyMap[name] = h
+
+		hashedName := fnvHash(name)
+		b.compatibilityStickyMap[hashedName] = h
+
+		// server.URL was fnv hashed in service.Manager
+		// so we can have "double" fnv hash in already existing cookies
+		hashedName = fnvHash(hashedName)
+		b.compatibilityStickyMap[hashedName] = h
+	}
 	b.handlersMu.Unlock()
 }
 
-func hash(input string) string {
+func fnvHash(input string) string {
 	hasher := fnv.New64()
 	// We purposely ignore the error because the implementation always returns nil.
 	_, _ = hasher.Write([]byte(input))
 
 	return strconv.FormatUint(hasher.Sum64(), 16)
 }
+
+func sha256Hash(input string) string {
+	hash := sha256.New()
+	// We purposely ignore the error because the implementation always returns nil.
+	_, _ = hash.Write([]byte(input))
+
+	hashedInput := hex.EncodeToString(hash.Sum(nil))
+	if len(hashedInput) < 16 {
+		return hashedInput
+	}
+	return hashedInput[:16]
+}
diff --git a/pkg/server/service/loadbalancer/wrr/wrr_test.go b/pkg/server/service/loadbalancer/wrr/wrr_test.go
index d969bd279..1773c7ce0 100644
--- a/pkg/server/service/loadbalancer/wrr/wrr_test.go
+++ b/pkg/server/service/loadbalancer/wrr/wrr_test.go
@@ -296,7 +296,7 @@ func TestSticky_FallBack(t *testing.T) {
 		rw.WriteHeader(http.StatusOK)
 	}), pointer(2), false)
 
-	recorder := &responseRecorder{ResponseRecorder: httptest.NewRecorder(), save: map[string]int{}}
+	recorder := &responseRecorder{ResponseRecorder: httptest.NewRecorder(), save: map[string]int{}, cookies: make(map[string]*http.Cookie)}
 
 	req := httptest.NewRequest(http.MethodGet, "/", nil)
 	req.AddCookie(&http.Cookie{Name: "test", Value: "second"})
@@ -373,7 +373,7 @@ func TestSticky_Fenced(t *testing.T) {
 		rw.WriteHeader(http.StatusOK)
 	}), pointer(1), true)
 
-	recorder := &responseRecorder{ResponseRecorder: httptest.NewRecorder(), save: map[string]int{}}
+	recorder := &responseRecorder{ResponseRecorder: httptest.NewRecorder(), save: map[string]int{}, cookies: make(map[string]*http.Cookie)}
 
 	stickyReq := httptest.NewRequest(http.MethodGet, "/", nil)
 	stickyReq.AddCookie(&http.Cookie{Name: "test", Value: "fenced"})
@@ -391,3 +391,99 @@ func TestSticky_Fenced(t *testing.T) {
 	assert.Equal(t, 2, recorder.save["first"])
 	assert.Equal(t, 2, recorder.save["second"])
 }
+
+func TestStickyWithCompatibility(t *testing.T) {
+	testCases := []struct {
+		desc    string
+		servers []string
+		cookies []*http.Cookie
+
+		expectedCookies []*http.Cookie
+		expectedServer  string
+	}{
+		{
+			desc:    "No previous cookie",
+			servers: []string{"first"},
+
+			expectedServer: "first",
+			expectedCookies: []*http.Cookie{
+				{Name: "test", Value: sha256Hash("first")},
+			},
+		},
+		{
+			desc:    "Sha256 previous cookie",
+			servers: []string{"first", "second"},
+			cookies: []*http.Cookie{
+				{Name: "test", Value: sha256Hash("first")},
+			},
+			expectedServer:  "first",
+			expectedCookies: []*http.Cookie{},
+		},
+		{
+			desc:    "Raw previous cookie",
+			servers: []string{"first", "second"},
+			cookies: []*http.Cookie{
+				{Name: "test", Value: "first"},
+			},
+			expectedServer: "first",
+			expectedCookies: []*http.Cookie{
+				{Name: "test", Value: sha256Hash("first")},
+			},
+		},
+		{
+			desc:    "Fnv previous cookie",
+			servers: []string{"first", "second"},
+			cookies: []*http.Cookie{
+				{Name: "test", Value: fnvHash("first")},
+			},
+			expectedServer: "first",
+			expectedCookies: []*http.Cookie{
+				{Name: "test", Value: sha256Hash("first")},
+			},
+		},
+		{
+			desc:    "Double fnv previous cookie",
+			servers: []string{"first", "second"},
+			cookies: []*http.Cookie{
+				{Name: "test", Value: fnvHash(fnvHash("first"))},
+			},
+			expectedServer: "first",
+			expectedCookies: []*http.Cookie{
+				{Name: "test", Value: sha256Hash("first")},
+			},
+		},
+	}
+
+	for _, test := range testCases {
+		t.Run(test.desc, func(t *testing.T) {
+			t.Parallel()
+
+			balancer := New(&dynamic.Sticky{Cookie: &dynamic.Cookie{Name: "test"}}, false)
+
+			for _, server := range test.servers {
+				balancer.Add(server, http.HandlerFunc(func(rw http.ResponseWriter, req *http.Request) {
+					rw.WriteHeader(http.StatusOK)
+					_, _ = rw.Write([]byte(server))
+				}), pointer(1), false)
+			}
+
+			// Do it twice, to be sure it's not just the luck.
+			for range 2 {
+				req := httptest.NewRequest(http.MethodGet, "/", nil)
+				for _, cookie := range test.cookies {
+					req.AddCookie(cookie)
+				}
+
+				recorder := &responseRecorder{ResponseRecorder: httptest.NewRecorder(), save: map[string]int{}, cookies: make(map[string]*http.Cookie)}
+				balancer.ServeHTTP(recorder, req)
+
+				assert.Equal(t, test.expectedServer, recorder.Body.String())
+
+				assert.Len(t, recorder.cookies, len(test.expectedCookies))
+				for _, cookie := range test.expectedCookies {
+					assert.Equal(t, cookie.Value, recorder.cookies[cookie.Name].Value)
+				}
+			}
+		})
+	}
+}
diff --git a/pkg/server/service/service.go b/pkg/server/service/service.go
index 83e4f8d37..245cb08f6 100644
--- a/pkg/server/service/service.go
+++ b/pkg/server/service/service.go
@@ -2,11 +2,9 @@ package service
 
 import (
 	"context"
-	"encoding/hex"
 	"encoding/json"
 	"errors"
 	"fmt"
-	"hash/fnv"
 	"math/rand"
 	"net/http"
 	"net/url"
@@ -335,18 +333,13 @@ func (m *Manager) getLoadBalancerServiceHandler(ctx context.Context, serviceName
 	lb := wrr.New(service.Sticky, service.HealthCheck != nil)
 	healthCheckTargets := make(map[string]*url.URL)
 
-	for _, server := range shuffle(service.Servers, m.rand) {
-		hasher := fnv.New64a()
-		_, _ = hasher.Write([]byte(server.URL)) // this will never return an error.
-
-		proxyName := hex.EncodeToString(hasher.Sum(nil))
-
+	for i, server := range shuffle(service.Servers, m.rand) {
 		target, err := url.Parse(server.URL)
 		if err != nil {
 			return nil, fmt.Errorf("error parsing server URL %s: %w", server.URL, err)
 		}
 
-		logger.Debug().Str(logs.ServerName, proxyName).Stringer("target", target).
+		logger.Debug().Int(logs.ServerIndex, i).Str("URL", server.URL).
 			Msg("Creating server")
 
 		qualifiedSvcName := provider.GetQualifiedName(ctx, serviceName)
@@ -392,12 +385,12 @@ func (m *Manager) getLoadBalancerServiceHandler(ctx context.Context, serviceName
 			proxy, _ = capture.Wrap(proxy)
 		}
 
-		lb.Add(proxyName, proxy, server.Weight, server.Fenced)
+		lb.Add(server.URL, proxy, server.Weight, server.Fenced)
 
 		// servers are considered UP by default.
 		info.UpdateServerStatus(target.String(), runtime.StatusUp)
 
-		healthCheckTargets[proxyName] = target
+		healthCheckTargets[server.URL] = target
 	}
 
 	if service.HealthCheck != nil {