diff --git a/provider/kubernetes/kubernetes.go b/provider/kubernetes/kubernetes.go
index 1aa43517e..09ffdefdc 100644
--- a/provider/kubernetes/kubernetes.go
+++ b/provider/kubernetes/kubernetes.go
@@ -29,11 +29,13 @@ var _ provider.Provider = (*Provider)(nil)
 const (
 	annotationFrontendRuleType = "traefik.frontend.rule.type"
 	ruleTypePathPrefix         = "PathPrefix"
+	ruleTypeReplacePath        = "ReplacePath"
 
 	annotationKubernetesIngressClass         = "kubernetes.io/ingress.class"
 	annotationKubernetesAuthRealm            = "ingress.kubernetes.io/auth-realm"
 	annotationKubernetesAuthType             = "ingress.kubernetes.io/auth-type"
 	annotationKubernetesAuthSecret           = "ingress.kubernetes.io/auth-secret"
+	annotationKubernetesRewriteTarget        = "ingress.kubernetes.io/rewrite-target"
 	annotationKubernetesWhitelistSourceRange = "ingress.kubernetes.io/whitelist-source-range"
 )
 
@@ -153,6 +155,7 @@ func (p *Provider) loadIngresses(k8sClient Client) (*types.Configuration, error)
 				log.Warn("Error in ingress: HTTP is nil")
 				continue
 			}
+
 			for _, pa := range r.HTTP.Paths {
 				if _, exists := templateObjects.Backends[r.Host+pa.Path]; !exists {
 					templateObjects.Backends[r.Host+pa.Path] = &types.Backend{
@@ -213,14 +216,10 @@ func (p *Provider) loadIngresses(k8sClient Client) (*types.Configuration, error)
 					}
 				}
 
-				if len(pa.Path) > 0 {
-					ruleType := i.Annotations[annotationFrontendRuleType]
-					if ruleType == "" {
-						ruleType = ruleTypePathPrefix
-					}
-
+				rule := getRuleForPath(pa, i)
+				if rule != "" {
 					templateObjects.Frontends[r.Host+pa.Path].Routes[pa.Path] = types.Route{
-						Rule: ruleType + ":" + pa.Path,
+						Rule: rule,
 					}
 				}
 
@@ -241,9 +240,11 @@ func (p *Provider) loadIngresses(k8sClient Client) (*types.Configuration, error)
 						Expression: expression,
 					}
 				}
+
 				if service.Annotations["traefik.backend.loadbalancer.method"] == "drr" {
 					templateObjects.Backends[r.Host+pa.Path].LoadBalancer.Method = "drr"
 				}
+
 				if service.Annotations["traefik.backend.loadbalancer.sticky"] == "true" {
 					templateObjects.Backends[r.Host+pa.Path].LoadBalancer.Sticky = true
 				}
@@ -254,6 +255,7 @@ func (p *Provider) loadIngresses(k8sClient Client) (*types.Configuration, error)
 						if port.Port == 443 {
 							protocol = "https"
 						}
+
 						if service.Spec.Type == "ExternalName" {
 							url := protocol + "://" + service.Spec.ExternalName
 							name := url
@@ -302,6 +304,25 @@ func (p *Provider) loadIngresses(k8sClient Client) (*types.Configuration, error)
 	return &templateObjects, nil
 }
 
+func getRuleForPath(pa v1beta1.HTTPIngressPath, i *v1beta1.Ingress) string {
+	if len(pa.Path) == 0 {
+		return ""
+	}
+
+	ruleType := i.Annotations[annotationFrontendRuleType]
+	if ruleType == "" {
+		ruleType = ruleTypePathPrefix
+	}
+
+	rule := ruleType + ":" + pa.Path
+
+	if rewriteTarget := i.Annotations[annotationKubernetesRewriteTarget]; rewriteTarget != "" {
+		rule = ruleTypeReplacePath + ":" + rewriteTarget
+	}
+
+	return rule
+}
+
 func handleBasicAuthConfig(i *v1beta1.Ingress, k8sClient Client) ([]string, error) {
 	authType, exists := i.Annotations[annotationKubernetesAuthType]
 	if !exists {
diff --git a/provider/kubernetes/kubernetes_test.go b/provider/kubernetes/kubernetes_test.go
index 73f7dfe1c..75eb02e64 100644
--- a/provider/kubernetes/kubernetes_test.go
+++ b/provider/kubernetes/kubernetes_test.go
@@ -9,6 +9,7 @@ import (
 
 	"github.com/containous/traefik/types"
 	"github.com/davecgh/go-spew/spew"
+	"github.com/stretchr/testify/assert"
 	"k8s.io/client-go/pkg/api/v1"
 	"k8s.io/client-go/pkg/apis/extensions/v1beta1"
 	"k8s.io/client-go/pkg/util/intstr"
@@ -1555,6 +1556,33 @@ func TestIngressAnnotations(t *testing.T) {
 					},
 				},
 			},
+		}, {
+			ObjectMeta: v1.ObjectMeta{
+				Namespace: "testing",
+				Annotations: map[string]string{
+					"ingress.kubernetes.io/rewrite-target": "/",
+				},
+			},
+			Spec: v1beta1.IngressSpec{
+				Rules: []v1beta1.IngressRule{
+					{
+						Host: "rewrite",
+						IngressRuleValue: v1beta1.IngressRuleValue{
+							HTTP: &v1beta1.HTTPIngressRuleValue{
+								Paths: []v1beta1.HTTPIngressPath{
+									{
+										Path: "/api",
+										Backend: v1beta1.IngressBackend{
+											ServiceName: "service1",
+											ServicePort: intstr.FromInt(80),
+										},
+									},
+								},
+							},
+						},
+					},
+				},
+			},
 		},
 	}
 	services := []*v1.Service{
@@ -1659,6 +1687,19 @@ func TestIngressAnnotations(t *testing.T) {
 					Method: "wrr",
 				},
 			},
+			"rewrite/api": {
+				Servers: map[string]types.Server{
+					"http://example.com": {
+						URL:    "http://example.com",
+						Weight: 1,
+					},
+				},
+				CircuitBreaker: nil,
+				LoadBalancer: &types.LoadBalancer{
+					Sticky: false,
+					Method: "wrr",
+				},
+			},
 		},
 		Frontends: map[string]*types.Frontend{
 			"foo/bar": {
@@ -1718,15 +1759,23 @@ func TestIngressAnnotations(t *testing.T) {
 					},
 				},
 			},
+			"rewrite/api": {
+				Backend:        "rewrite/api",
+				PassHostHeader: true,
+				Routes: map[string]types.Route{
+					"/api": {
+						Rule: "ReplacePath:/",
+					},
+					"rewrite": {
+						Rule: "Host:rewrite",
+					},
+				},
+				Priority: len("/api"),
+			},
 		},
 	}
 
-	actualJSON, _ := json.Marshal(actual)
-	expectedJSON, _ := json.Marshal(expected)
-
-	if !reflect.DeepEqual(actual, expected) {
-		t.Fatalf("expected %+v, got %+v", string(expectedJSON), string(actualJSON))
-	}
+	assert.Equal(t, expected, actual)
 }
 
 func TestInvalidPassHostHeaderValue(t *testing.T) {