diff --git a/source4/ldap_server/ldap_server.c b/source4/ldap_server/ldap_server.c
index f6329f05c5a..783823043dc 100644
--- a/source4/ldap_server/ldap_server.c
+++ b/source4/ldap_server/ldap_server.c
@@ -690,13 +690,13 @@ static void ldapsrv_call_writev_start(struct ldapsrv_call *call)
 		ret = data_blob_append(call, &blob, b.data, b.length);
 		data_blob_free(&b);
 
-		talloc_set_name_const(blob.data, "Outgoing, encoded LDAP packet");
-
 		if (!ret) {
 			ldapsrv_terminate_connection(conn, "data_blob_append failed");
 			return;
 		}
 
+		talloc_set_name_const(blob.data, "Outgoing, encoded LDAP packet");
+
 		DLIST_REMOVE(call->replies, call->replies);
 	}