diff --git a/examples/winexe/wscript b/examples/winexe/wscript
index 6b311b1da41..a202282e765 100644
--- a/examples/winexe/wscript
+++ b/examples/winexe/wscript
@@ -1,4 +1,6 @@
 #!/usr/bin/env python
+import os
+
 
 def configure(conf):
     AR32 = ['i386', 'i586', 'i686']
@@ -27,5 +29,17 @@ def configure(conf):
             conf.DEFINE('HAVE_WINEXE_CC_WIN64', 1);
             break
 
+    source_date_epoch = os.environ.get('SOURCE_DATE_EPOCH')
+    if source_date_epoch is None:
+        # We set the timestamp to be 0, which makes the winexe build
+        # reproducible. According to
+        # https://learn.microsoft.com/en-us/windows/win32/debug/pe-format
+        #
+        # > If the stamp value is 0 or 0xFFFFFFFF, it does not
+        # > represent a real or meaningful date/time stamp.
+
+        source_date_epoch = '0'
+
+    conf.env.SOURCE_DATE_EPOCH = source_date_epoch
     conf.DEFINE("WINEXE_LDFLAGS",
                 "-s -Wall -Wl,-Bstatic -Wl,-Bdynamic -luserenv")
diff --git a/examples/winexe/wscript_build b/examples/winexe/wscript_build
index a9de3473948..faec560bc88 100644
--- a/examples/winexe/wscript_build
+++ b/examples/winexe/wscript_build
@@ -58,7 +58,7 @@ bld.SAMBA_GENERATOR(
     'winexesvc32_exe',
     source='winexesvc.c',
     target='winexesvc32.exe',
-    rule='${WINEXE_CC_WIN32} ${SRC} -o ${TGT} ${WINEXE_LDFLAGS}',
+    rule='SOURCE_DATE_EPOCH=${SOURCE_DATE_EPOCH} ${WINEXE_CC_WIN32} ${SRC} -o ${TGT} ${WINEXE_LDFLAGS}',
     enabled=bld.env.build_winexe and bld.env.WINEXE_CC_WIN32)
 
 vars = {"WINEXE_FN": "winexesvc32_exe_binary"}
@@ -78,7 +78,7 @@ bld.SAMBA_GENERATOR(
     'winexesvc64_exe',
     source='winexesvc.c',
     target='winexesvc64.exe',
-    rule='${WINEXE_CC_WIN64} ${SRC} -o ${TGT} ${WINEXE_LDFLAGS}',
+    rule='SOURCE_DATE_EPOCH=${SOURCE_DATE_EPOCH} ${WINEXE_CC_WIN64} ${SRC} -o ${TGT} ${WINEXE_LDFLAGS}',
     enabled=bld.env.build_winexe and bld.env.WINEXE_CC_WIN64)
 
 vars = {"WINEXE_FN": "winexesvc64_exe_binary"}