diff --git a/features.in/branding/lib/20-branding.mk b/features.in/branding/lib/20-branding.mk
index e17bd02b..81f74488 100644
--- a/features.in/branding/lib/20-branding.mk
+++ b/features.in/branding/lib/20-branding.mk
@@ -2,5 +2,8 @@
 
 DOT_BASE += $(call branding,$(THE_BRANDING))
 
+# needed for refind only
+ifeq (,$(filter-out x86_64,$(ARCH)))
 CHROOT_PACKAGES_REGEXP += $(call branding,bootloader)
 CHROOT_PACKAGES += ImageMagick-tools
+endif